Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
‘He just has a giant brain,’ Paris Hilton reacted strongly to internet comments about her son’s head
Paris Hilton and husband Carter Reum welcomed their first child together, Phoenix Barron, through a surrogate.
As expected, the reality TV star turned entrepreneur was over the moon to become a mother of a healthy baby boy.
And, as any mother out there, Hilton has been eager to share a photo of her no 9-month-old baby on the social media. On October 19, she posted a cute image of herself and her son with the caption, “My precious angel baby Phoenix’s first time in NYC.”
Sadly, however, people can be cruel at times and they don’t seem to spare anyone from criticism, especially celebrities.
Out of nowhere, the comment section under her post was filled with cruel words mocking the baby. Many of the remarks were focused on the toddler’s head size.
“You need to have your baby evaluated by a pediatric neurosurgeon, he has a pretty large fontanelle (soft spot) and macrocrania, he would likely need a MRI or US to rule out blockage of spinal fluid in his brain to be on the safe side,” one person wrote.
Added another: “Does he have encephalitis? Like what is actually going on I’m not trying to be rude that doesn’t seem normal.”
The comments Hilton received about the looks of her son were beyond cruel, and she decided to stand up for him.
On X, Hilton wrote, “Living life in the spotlight, comments are inevitable, but targeting my child, or anyone else’s for that matter, is unacceptable.
“This hurts my heart more deeply than words can describe,” the television personality said.
“I’ve worked hard to cultivate an environment that is all about love, respect, and acceptance, and I expect the same in return,” she continued.
“If I don’t post my baby, people assume I’m not a great mother, and if I do post him, there are some people who are cruel and hateful. I’m a proud working mom, and my baby is perfectly healthy, adorable and angelic.”
She ended the post by saying that she hopes that “people can treat one another with more kindness and empathy.”
Triggered by another mean comment on TikTok, Hilton explained, “There are some sick people in this world. My angel is perfectly healthy. And yes, of course, he has been to a doctor; he just has a large brain.”
Speaking to People, Hilton shared that she gets help from her family and loved ones in raising Phoenix Barron. “[My parents] are just so obsessed with him,” Hilton said. “I’m always calling my mom and my sister [Nicky Hilton] for advice, and I’m really lucky that I’m so close with my family, so I have such a big support group.”
We are so very sorry Hilton and her husband faced such negativity from people who don’t even know them.
No child, or any person in general, should ever be a subject of mocking and harassment.
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