Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Moved Back to My Hometown with My Son, but My Old Friends’ Shocking Stares Left Me Puzzled
Wow, what an intense story! It takes so much courage to start a family on your own, and then to face an unexpected twist like that? I can only imagine how mind-blowing it must be to discover that your son’s father is your lifelong friend, Jude, and not a donor. It’s incredible how life has a way of looping back and surprising us, especially with people who have always been there, even if we didn’t realize how deep their role was. That moment of realization must have brought up so many emotions, like awe, confusion, and probably a bit of panic too.
The way small-town interactions slowly revealed the truth about Alan’s parentage is so cinematic—it’s almost like a movie unfolding right before your eyes, and it makes you wonder how much others see that we might overlook in the rush of life. And seeing Jude’s reaction at the fair says so much about him, too; he clearly cares deeply. It’s heartening to think he’ll want to be part of Alan’s life, even with the complexities that might come with that. How are you feeling about everything now, if you don’t mind me asking?
Leave a Reply