Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
You Won’t Believe Why Prince Harry and Meghan Markle Left the UK – Fans Are Furious
Prince Harry’s decision to leave the UK surprised the royal family and sparked a lot of questions. Many people wondered what made them choose such a big change. Recently, Harry shared another shocking reason for their move, which has made many social media users very angry.
The Duke and Duchess of Sussex once seemed to have everything—a beautiful royal wedding, a growing family, and fans all over the world. But behind the scenes, things were getting tense, and it didn’t take long for their fairy tale to come to an end.
The couple made a brave choice to leave their royal life and moved to another continent. Prince Harry’s reasons for their departure have caused a lot of anger, with many critics expressing disbelief and frustration.
They mentioned wanting financial independence and a healthier family life. However, Prince Harry later shared more personal reasons for their move. As more details came out, critics responded harshly, saying the couple had created their own problems.
They also shared their plans to become financially independent while spending time in both the UK and North America. In their statement, they expressed a wish to raise their son, Archie, with respect for royal traditions. They also talked about wanting the freedom to focus on a new chapter in their lives.
In his memoir, “Spare,” Harry revealed that their decision to leave the UK was not just about seeking financial independence or escaping media attention. It was motivated by a much more personal and painful reason: fear for their safety.
“My wife and I fled this place in fear of our sanity and physical safety,” Harry wrote. He explained that the pressures of royal life, especially the constant media attacks on Meghan, had forced them to prioritize their mental well-being.
Despite the criticism, Prince Harry defended his decision to leave, stating that his main goal was to protect his family. He emphasized that he was willing to cut ties with the royal institution that had shaped his life for so long in order to ensure their safety and well-being.
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