Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Came Home Early and Discovered My Daughter and Husband Behind a Closed Door – Their Unexpected Disclosure Left Me Stunned
A splitting headache sent me home early, and I hoped for a quiet afternoon alone. But seeing my daughter, who should’ve been at school, and her stepdad behind that closed door shook me to my core. What I discovered tore my heart in two and left me in tears.
“Mom, I just can’t get along with Mike! I have my reasons, okay?” my daughter Lily often said whenever I brought her stepdad up. It would hurt. This scene had played out countless times over the past four years, ever since I married Mike. My 12-year-old daughter, usually so sweet and bubbly, turned into a completely different person around her stepfather. 💔
I’d watch helplessly as Lily’s eyes would harden, her small hands balling into fists at her sides. The transformation was as swift as it was painful to witness.
“Sweetie, please,” I’d plead, reaching out to her. “Mike loves you. He’s trying so hard…
But Lily would always cut me off, her voice trembling with anger and something else I couldn’t quite place. Was it hurt? Fear? I didn’t understand what it was then.
“You don’t understand, Mom! You never will!” she’d shriek.
And with that, she’d storm off to her room, leaving me in the hallway, my heart heavy with worry and frustration.
“Give her time,” everyone said. “Blended families are tough.”
As the months turned into years, I began to wonder if Lily would ever accept Mike as part of our family. Every attempt he made to connect with her was met with cold shoulders or angry outbursts.
My heart ached for both of them — for Lily, who seemed to be carrying a burden I couldn’t understand, and for Mike, who tried so hard to be a good father figure.
Little did I know that everything was about to change in ways I never could have imagined.
I’m Elizabeth, 35 years old, and a mother trying her best to navigate the choppy waters of a blended family. My first husband, Lily’s biological father, passed away when she was just a baby. For years, it was just the two of us against the world.
Then I met Mike.
Mike was everything I could have hoped for in a partner and a stepfather. Patient, kind, and endlessly understanding of the delicate balance required in our situation.
We married four years ago when Lily was eight, and while our love grew stronger every day, Lily’s resistance to accepting Mike never wavered.
“I hate him,” she’d say, her young face set in a determined scowl.
“He loves you, sweetie,” I’d respond, trying to hide my frustration. “He just wants to be part of our family.”
But my words seemed to fall on deaf ears.
Lily maintained her distance, always insisting she had her reasons for not accepting Mike. Those reasons remained a mystery to me, no matter how much I tried to uncover them.
The day everything changed started like any other. I left for work, Mike headed to his office, and Lily caught the bus to school.
Around noon, a splitting headache forced me to leave work early. As I drove home, I imagined the quiet, empty house waiting for me… a perfect place to lie down and recover.
But as I pulled into our driveway, I noticed something odd. Mike’s car was parked haphazardly as if he’d been in a rush. And wasn’t that Lily’s backpack on the porch?
A sense of unease crept over me. Why were they both home? Had something happened?
I approached the front door, my heart pounding. It was slightly ajar, and I could hear muffled voices from inside. Taking a deep breath, I pushed it open.
“Lily? Mike?” I called out, but there was no answer.
The house was eerily quiet as I moved through the hallway. But then I heard something that made my blood run cold. Soft cries coming from the living room.
My mind raced with possibilities, each one worse than the last. Were they fighting? Had Lily gotten hurt?
I felt my chest tighten with anxiety as I reached for the living room door. I pushed it open, bracing myself for the worst.
But what I saw left me breathless.
Lily stood in the middle of the room, wearing a beautiful blue dress that flowed to the floor. Her hair was styled elegantly, so different from her usual casual ponytail.
And there was Mike, looking dashing in a suit I’d never seen before.
Both of their faces were streaked with tears.
“Mom!” Lily gasped, her eyes wide with shock. “You’re home early!”
I stepped into the room, my mind struggling to make sense of the scene before me.
“What’s going on here?” I gasped.
Mike approached me, his hands held out in a placating gesture. “Elizabeth, it’s not what you think. We can explain.”
Lily wiped her eyes hurriedly, her face flushed. “We were just… practicing,” she blurted out.
“Practicing? Practicing for what?”
Mike and Lily exchanged a look that I couldn’t quite decipher. Then Mike took a deep breath and said, “For the father-daughter dance at Lily’s school. She… she asked me to go with her.”
I felt like the ground had shifted beneath my feet. After years of Lily pushing Mike away, this seemed impossible.
“But I thought…” I trailed off, unable to finish the sentence.
Lily’s lower lip trembled. “I’m sorry, Mom,” she said, her eyes downcast. “I wanted it to be a surprise.”
I sank into the nearest chair, overwhelmed by the sudden shift in everything I thought I knew.
“I don’t understand,” I said, looking between Lily and Mike. “What changed?”
Lily’s composure crumbled. She rushed over to me, falling to her knees beside my chair.
“Oh, Mom,” she sobbed, “I’ve been so blind! I thought I hated Mike, but I didn’t understand how much he truly loved me until… until he saved me.”
My heart skipped a beat. “Saved you? What do you mean, sweetie?”
Lily took a shaky breath, her eyes meeting Mike’s for a moment before she continued.
“Last week, on my way home from school, there were these older boys. They were teasing me, pushing me around. I was so scared, Mom. And then suddenly, Mike was there. He stood up to them and made them leave me alone. He was… he was like a real dad.”
Mike moved closer, placing a gentle hand on Lily’s shoulder. “I couldn’t bear to see you hurt, Lily. You mean the world to me, even when you push me away.”
I felt tears welling up in my eyes as I watched them, seeing the newfound understanding between them.
“After that, I realized how stupid I’ve been. Mike wasn’t replacing Dad. He’s always been there for me, and I’ve been too stubborn to see it,” Lily finished.
“Oh, sweetheart,” I whispered, pulling her into a hug. “Why didn’t you tell me about this before?”
“I wanted to surprise you. To show you that… that we could be a real family. That’s why we’ve been practicing for this dance. I want to make things right.”
Mike knelt beside us, placing a tentative hand on Lily’s shoulder. “Lily, your dad will always be your dad. Nothing can ever change that. I’m not trying to replace him. I just… I just want to love you, if you’ll let me.”
Lily turned to face Mike, her eyes red-rimmed. “I know that now. And I want to try. That’s why I asked you to the dance. I thought maybe… maybe we could start over?”
Mike’s face lit up with a smile so bright it could have powered the whole house. “I’d like that very much,” he said, opening his arms.
Lily hesitated for just a moment before throwing herself into his embrace. I watched, tears streaming down my face as years of tension melted away in that single hug.
When they finally separated, both of them laughing and crying at the same time, I found my voice again. “So, this dance,” I said, gesturing to their outfits. “When were you planning on telling me about it?”
Lily grinned sheepishly. “We wanted to surprise you at the actual event!”
Mike cleared his throat, straightening his tie. “Well, since the cat’s out of the bag, what do you say we show your mom what we’ve been working on, Lily?”
Lily’s eyes lit up. “Yes! Mom, you have to see our dance. We’ve been practicing for days!”
I settled back in my chair, a wide smile on my face. “I’d love nothing more.”
As they began to move around the room, I was struck by how natural they looked together.
Mike’s hand rested gently on Lily’s back, guiding her through the steps. Lily’s face was a picture of concentration, her tongue poking out slightly as she focused on not stepping on Mike’s toes.
“One, two, three… One, two, three…” Mike counted softly, leading Lily through a simple box step.
“Am I doing it right?” she asked, glancing up at him anxiously.
Mike’s smile was warm and encouraging. “You’re doing beautifully, sweetheart. Just relax and feel the music.”
Their graceful movements soothed my soul. This was all I’d ever wanted for them… this easy companionship, this mutual affection. This love.
The song ended, and Lily broke away from Mike with a theatrical flourish. “Ta-da!” she exclaimed, breathing heavily but beaming with pride.
I clapped enthusiastically, my heart overflowing with love for both of them. “That was wonderful! You two make quite the pair.”
I knew everything would be okay as I looked at Mike and Lily’s smiling faces. We had turned a corner, and while I was sure there would still be challenges ahead, we would face them together as a family.
In the end, the dance wasn’t just about a school event; it was a celebration of love, acceptance, and the beauty of second chances.
As I hugged my daughter and husband, I felt overwhelming hope for our family. Together, we were learning that love can heal even the deepest wounds, and that family isn’t just about blood; it’s about the bonds we choose to nurture and the love we choose to give.
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