Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

A message left on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, garnered attention and is currently making waves on the internet. The billboard prominently displays the restaurant’s political incorrectness and calls attention to the fact that it often employs holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the

They receive complimentary sundaes, the US flag, and expressions of gratitude for their military service on Veterans Day.

In defense of the placard, restaurant owner Kevin Scheunemann stated that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation. According to Scheunemann, he put up the sign in response to a customer’s grievance against Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues.

The sign has gained more attention recently when an Oregonian tourist posted a picture of it on Facebook and expressed concerns about the message’s alleged exclusivity. The original post attracted a lot of attention before it was taken down.

While some people support the message on the sign, others have taken offense at the person who shared the image and voiced their opinions. However, Scheunemann’s choice to put the sign is supported by local business owners, who say that customers are free to leave the restaurant if they disagree with its principles.

The people living in the little village of Kewaskum seem to read the sign as the owner’s statement of beliefs and take it at face value. According to Dairy Queen’s official statement, Scheunemann’s approach is not endorsed by the company, and the sign only conveys the proprietor’s beliefs. The company stated that all franchisees and staff members are required to treat customers with respect and decency, regardless of their religious beliefs.

Mom Leaves Note on “Disrespectful” Son’s Door – What She Wrote is Taking the Internet by Storm

Most adults know that being a grown-up isn’t as simple as it seems to a child.

Kids might see things like food in the fridge, a comfy home, and unlimited internet, but they often don’t understand the work it takes to have those things. One mom decided to teach her disrespectful son a funny, “real world” lesson to show him that “nothing comes for free.”

In 2015, Heidi Johnson was struggling with her defiant 13-year-old son, Aaron. She explained that Aaron “wanted the benefits of growing up without the responsibility that comes with it.”

Aaron had started making a little bit of money as a YouTuber and thought he didn’t have to follow his mom’s rules about doing his homework. He even stormed out of her room, saying he was a “free person” because he was “making money.”

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In response to his behavior, the single mother wrote a “tough love” letter to Aaron and shared it on Facebook. Almost ten years later, her post has gone viral again.

Johnson’s note begins, “Since you seem to have forgotten that you’re only 13, and I’m the parent, and that you don’t want to be controlled, I guess you need a lesson in independence.” In what she called a “roommate contract,” she laid out the rules Aaron would need to follow if he wanted to act like an adult.

She continued, “Since you’re earning money now, it should be easier for you to pay back for everything I’ve bought for you.” Johnson added that if he wanted things like his lamp, lightbulbs, or access to the internet, he’d have to pay his part of the costs.

In her letter, Johnson listed the conditions Aaron would need to follow, including paying for rent and utilities. She also expected him to cook his own meals and help with regular cleaning around the house.

Johnson signed the letter, “Love, Mom.”

Taking Action

Living in Venice, Italy, Johnson shared that when Aaron saw the letter taped to his door, he crumpled it up, threw it on the floor, and stormed out of their apartment.

Johnson felt he just needed some time to think—and she used that time to start taking back some of the things from his room.

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Once Aaron had time to think, he asked his mom what he could do to start re-earning his privileges. He even gathered more items from his room and handed them to her, asking how he could earn them back.

Johnson explained that this was never about making him pay her back; it was about teaching him to understand the cost of things. Aaron quickly realized he couldn’t afford rent, utilities, or food on his own.

Online commenters supported her approach, praising her for her creative discipline style. One person wrote, “Great job! Nothing in the agreement is harsh, but it will teach him a lesson he’ll remember.” Another said, “You’re an amazing mom for giving your son a chance to learn and grow.” A third comment added, “Bravo for being a parent and not just a maid.”

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Some people accused her of publicly shaming her son. In response, Johnson wrote another post saying she was “not ashamed” of what she did.

“A teenager will push their limits,” she explained. “They’re in a stage where they’re stepping into adulthood but still rooted in childhood… I can’t send this child into college or the workforce with an attitude of ‘I’ll get to it when I feel like it’ when a boss asks him to get a job done. That’s how the real world works.”

Johnson ended by saying, “Nothing in life is free. Somewhere, someone is making a sacrifice.”

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