Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
I Told My Friend She Married a Useless Man, and Now She Hates Me
I take it that everyone of us must navigate our own lives and take responsibility for our decisions? However, it is in our nature as humans to want to help friends who are actually in need. However, what would you do if your friend—the one you always stand by—started confiding in you about all of their issues, repeatedly, and with no sign of stopping? This Reddit member is exactly in that predicament. She wondered if she was managing the matter with her buddy correctly, so she looked to the large internet community for advice.
I(32F) am a single mother of two kids (6M and 5m F). I am a single mother by choice (my kids are donor conceived).
I am lucky enough to have a good job (French teacher in a private school), and a paid off house (parents’ life insurance and inheritance).
Before I had either of my kids, I made sure to have a year’s living expenses saved, then I would take a sabbatical to recover from birth, as well as bond with my kids. While on sabbatical, I still tutor some kids for some extra income.
My friend (34F), just had a baby 2 months ago. She is the breadwinner in her household, and her husband has been unemployed since he was laid off during COVID.
It was great to be pregnant at the same time, as well as having a friend with a newborn. But it has turned sour.
She has been saying how jealous she is of me being able to take off a whole year from work, how she would have loved to not worry about losing their home, how she doesn’t even have a couple hundred dollars in her savings account, let alone a whole year’s worth of living expenses….
I usually ignore it, or brush it off, because I kind of can understand the stress she is under.
Well, starting about 10 days ago, she started hinting at not being able to afford daycare, and any mention of her husband taking care of their kid is brushed off. Then she started remarking on how much free time I must have, which I deflected by saying -truthfully- that being a single mom to a baby and a small kid left me no free time actually.
Then last night she came out with it, and asked if I could “do her a favor” and watch her kid while she’s at work. I was firm, but polite, when I said that I couldn’t, that I am not capable of watching two kids under 6 months.
She started almost begging me, saying she can’t afford daycare, and if she is not back at work, she will lose her job, and they will end up homeless. I again brought up her husband, and she said that he was not good with kids, and isn’t capable of taking care of her kid.
I kept saying no, she kept pushing, until it escalated to her calling me heartless, and me telling her that it’s not my problem she chose to have a kid with a useless man.
Now she blocked me, I am feeling very guilty about what I said, and feeling like an AH.
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