Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
This Elephant Is Breaking the Internet: Only 7% of People See the Second Hidden Animal in the Image
Wow, our favorite pachyderm has really caused a buzz online!
Have you seen the picture of a majestic elephant holding a log with its trunk? Look closer, there’s more to this snapshot than initially meets the eye. Camouflaged within the shadow of this gentle giant lurks an unexpected surprise on this serene farm.
Only a select few, roughly 1% of observers, can spot the concealed animal in under 11 seconds. Do you belong to this elite group? Put your observation skills to the test with this challenging visual puzzle and see if you can uncover the hidden guest in this mind-bending optical illusion.
Optical illusions manipulate our senses and challenge our perceptions. Can you detect the camouflaged creature in the picture, alongside the imposing elephant?
Take a good look at the image above. It’s not just a photograph; it’s a mystery waiting to be solved. Amidst the familiar scene of an elephant grasping a log against a rustic barn backdrop, another creature remains cleverly hidden. Demonstrate your sharp eye by locating this concealed animal.
If you haven’t spotted it yet, focus your attention on the right side of the image near the elephant’s tail. The interloper, highlighted in blue in the illustration below, emerges as a hidden head near the elephant’s hindquarters.
Optical illusions provide a captivating mental exercise, honing our perception. The image of the elephant concealing another creature beautifully exemplifies this phenomenon. While only a few manage to swiftly uncover the hidden creature, every individual possesses unique skills and talents worthy of recognition.
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