In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Neighbor Refused to Carpool My Daughter Claiming She Had No Space in the Car — So I Taught Her a Harsh Lesson
When Lena agrees to help her neighbor Karen by driving their daughters to school, she thinks it’s just a one-time favor. But as Karen’s requests become a daily expectation, Lena starts feeling used. When Karen refuses to return the favor with a blatant lie, Lena decides to teach her a lesson.
I used to think I was one of those people who could just go with the flow, you know? Avoid drama, and keep things pleasant. But that all started to change the morning Karen knocked on my door.
A woman looking at a front door | Source: Midjourney
“Lena, hey! I’m so sorry to bother you this early,” Karen said, flashing that overly sweet smile of hers.
I was still in my pajamas, trying to coax my brain into waking up with a cup of coffee. Sophie, my eight-year-old, was upstairs getting dressed for school. The last thing I expected was a surprise visit from the neighbor.
“No bother at all, Karen,” I replied, yawning as I opened the door wider. “What’s up?”
A woman answering her front door | Source: Midjourney
“I have an early meeting today, and I was wondering if you could take Emily to school with Sophie. Just this once? I hate to ask, but I’m in such a bind.”
I hesitated. Not because I didn’t want to help, but because I wasn’t sure if I could juggle two kids in the morning rush. But then I remembered how much Sophie liked Emily, and how sweet Emily always was, so I shrugged it off.
“Sure, no problem. I can drop them both off.”
Karen’s face lit up like I’d just offered her the winning lottery ticket.
A happy woman | Source: Midjourney
“You’re a lifesaver, Lena. I owe you one!”
I waved her off, smiling. “Don’t worry about it, really. It’s just a quick favor.”
That’s where it all began. A ‘quick favor’ that turned into something much more complicated.
The next morning, Karen was at my door again, looking just as polished and perky as before. “I have another early meeting today. Would you mind taking Emily again? She loves riding with Sophie, and it would be such a help.”
A woman asking a question | Source: Midjourney
This went on for weeks. Every morning, there was Karen, all smiles and gratitude, asking me to take Emily. At first, I didn’t mind. Emily was well-behaved, and Sophie loved having her along.
But soon, it started to feel less like a favor and more like an obligation. Karen wasn’t asking anymore — she was expecting.
One morning, Sophie and I were running late. I’d hit snooze on my alarm one too many times, and the house was a whirlwind of chaos. Sophie couldn’t find her shoes, the cat had knocked over a vase, and I hadn’t even had a chance to brush my hair.
A woman rushing to get ready | Source: Midjourney
As I scrambled to get us out the door, my phone buzzed with a text from Karen: Can you take Emily today?
I stared at the message. I was already frazzled, and the thought of adding another kid to the mix made me want to scream. But then, I had an idea, a simple, desperate one.
I texted Karen back: Actually, I’m running late today. Can you take Sophie?
A cell phone | Source: Pexels
I figured it was only fair. After all, I’d been driving Emily to school for weeks now. Surely Karen could handle one morning, right?
The reply came almost immediately: Sorry, the car’s too full today.
I blinked at the screen, disbelief flooding over me. Too full? Karen drove a massive SUV! And all she ever transported in there was Emily!
My mind raced, trying to come up with any reasonable explanation for that blatant lie, but there was none. Karen had just shown her true colors, and they weren’t pretty.
A woman reading a text | Source: Midjourney
That was the moment I realized I’d been played. My goodwill had been mistaken for weakness, and Karen had been taking advantage of me, plain and simple.
I wanted to march over to her house and confront her, let her know exactly what I thought of her flimsy excuse. But instead, I clenched my teeth, forcing myself to stay calm. This wasn’t the time for a confrontation. Not yet.
Instead, I got Sophie ready, drove her to school, and spent the rest of the day stewing in my anger. Every time I thought about Karen’s text, a fresh wave of frustration washed over me.
A woman near a window | Source: Midjourney
I wasn’t going to let Karen get away with this. Not anymore. She’d poked the bear one too many times, and she was about to learn that I wasn’t as much of a pushover as she thought.
The next morning, sure enough, I got the text: Can you take Emily again today?
I could practically see Karen’s smug smile as I read those words. She was so sure I’d say yes, just like every other time. And I did say yes — only this time, I had a plan.
A woman smirking | Source: Midjourney
“Hey, Sophie, how about we stop at Rosie’s Donuts on the way to school today?” I called up the stairs as I finished packing her lunch. Sophie’s favorite donut shop was just a few minutes out of the way, but I knew it’d add enough time to our trip to make Karen notice.
“Really? On a school day?” Sophie’s voice was full of excitement as she came bounding down the stairs, her backpack slung over one shoulder.
“Yep. It’s a special Friday treat. What do you say?”
A woman looking up a flight of stairs | Source: Midjourney
“Yay!” Sophie practically danced her way to the car, her ponytail bouncing behind her.
I smiled to myself, the bitterness of Karen’s betrayal easing just a little at the sight of Sophie’s joy.
As expected, Karen was waiting outside with Emily.
“Good morning, Lena!” Karen chirped, her smile bright but her eyes sharp, assessing. “Thanks again for doing this. You’re such a lifesaver.”
“Oh, no problem at all,” I replied, matching her fake cheerfulness with some of my own. “It’s always a pleasure.”
A smiling woman | Source: Midjourney
Sophie and Emily climbed into the backseat, chatting away about their favorite YouTube videos, and I pulled out of the driveway, waving to Karen as we drove off.
I could feel her eyes on us, probably already mentally checking off another morning of childcare that she didn’t have to worry about.
But today, things were different.
Instead of taking the usual route to school, I turned left at the next intersection, heading straight for Rosie’s. Emily noticed immediately.
“Miss Richards? Aren’t we supposed to go that way?” she asked.
A girl in a car | Source: Midjourney
“We’re stopping for donuts this morning, Emily,” I said with a wink.
Emily looked confused. “Won’t we be late?”
I glanced at her in the rearview mirror and smiled reassuringly. “Don’t worry, sweetheart. We’ll get there in time.”
Except that wasn’t exactly true. By the time we reached the donut shop, we were already cutting it close. But I wasn’t in any rush. We strolled inside, and I let the girls pick out their favorite treats.
Donuts | Source: Pexels
“Mom, this is the best day ever!” Sophie exclaimed, her mouth full of a donut.
I smiled, savoring the moment. “Glad you think so, sweetie.”
We took our time eating, chatting about nothing in particular, while the clock ticked on. I wasn’t usually the type to make my kid late for school, but this wasn’t about Sophie or Emily. This was about making a point.
By the time we finally left Rosie’s, the morning rush had died down, and the roads were blissfully empty.
A car driving on a city street | Source: Unsplash
When we finally pulled up to the school, the parking lot was nearly empty. I could see the school staff starting to pack up from the morning drop-off, and I felt a twinge of guilt. But it was quickly drowned out by the satisfaction of knowing Karen was probably already fuming.
“Alright, girls, here we are,” I said as I parked the car. “Have a great day, and don’t forget to tell your teachers we had a special morning!”
Sophie grinned, giving me a quick hug before she and Emily hurried inside. As I watched them go, I took a deep breath, bracing myself for the fallout.
A woman in her car | Source: Midjourney
Sure enough, when I got back home, Karen was standing on her porch, arms crossed, waiting for me. She looked like she was trying to keep it together, but her eyes were practically blazing with anger.
“Lena, what happened? Emily was late for school! I thought you were going to drop them off on time!” she snapped the moment I stepped out of the car.
I walked up to her, keeping my expression as innocent as possible. “Oh, Karen, I’m so sorry! But you know how it is.”
A woman looking innocent | Source: Midjourney
Her jaw tightened, and I could see the wheels turning in her head. “I see,” she said through gritted teeth. “Well, try not to let it happen again.”
“Or maybe you could take Emily yourself? Just a thought.”
Karen didn’t reply. She just turned on her heel and marched back inside, slamming the door behind her. I watched her go, feeling a wave of triumph wash over me. It wasn’t often that I stood up for myself, but this time, it felt good. Really good.
A smiling woman | Source: Midjourney
And that was the last time Karen ever asked me to take Emily to school. From then on, she made sure to get her daughter ready early enough to handle the drive herself.
She also avoided me whenever possible, clearly embarrassed and resentful, but I didn’t mind. She’d finally learned her lesson.
And I’d finally learned mine too. Being a good neighbor doesn’t mean being a doormat. Sometimes, you’ve got to stand up for yourself, even if it means taking the scenic route to get there.
A satisfied woman | Source: Midjourney
Here’s another story: Who charges a $500 bill for a family BBQ? My stepsister Karen, that’s who. Instead of paying, I decided to teach her a lesson in family hospitality — with a twist she never saw coming. Click here to read more.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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