When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
This Kid’s Halloween Surprise for an Elderly Neighbor Will Leave You in Tears
Kevin had already made his Halloween costume with his mom, helped his dad put up decorations around their house, and dreamed about all the candy he would collect. But there was one house on his street that didn’t have any decorations, and it kept bothering him. He couldn’t understand why someone would skip celebrating, so he figured maybe they needed a little help.
Halloween was just around the corner, and the whole neighborhood was filled with excitement. Every yard seemed to be competing to be the scariest one on the block.
Pumpkins with sharp, grinning faces lined the sidewalks, plastic skeletons swung from trees, and fake spider webs covered front porches.
The air smelled like dry leaves and candy, and eleven-year-old Kevin soaked it all in, his heart racing with excitement.
Halloween was Kevin’s favorite day of the year—a day when you could be whoever you wanted. He loved how everything seemed to change for one magical night.
As he walked down the sidewalk, his eyes moved from one house to another, each one decorated with glowing jack-o’-lanterns or spooky ghosts. Kevin couldn’t help but smile.
Some houses even played creepy sound effects like witches cackling or doors creaking.
But as he went farther down the street, something didn’t look right.
One house stood dark and empty, totally different from the others. No pumpkins, cobwebs, or skeletons. Not even a tiny decoration. Kevin frowned when he realized whose house it was—Mrs. Kimbly’s.
He stopped, staring at her bare front porch. Mrs. Kimbly was an older lady who lived alone and kept to herself. Kevin had helped her before, mowing her lawn in the summer and shoveling snow in the winter. She never said much, just paid him and went back inside.
But today, her undecorated house didn’t fit in with the rest of the cheerful neighborhood.
Why hadn’t Mrs. Kimbly decorated for Halloween? Kevin couldn’t shake the feeling that something was wrong.
Halloween was about having fun, and it didn’t seem fair for anyone to miss out, especially someone who lived alone like Mrs. Kimbly.
Kevin’s heart felt heavy. Maybe she just needed help. Maybe she couldn’t decorate by herself.
Determined, Kevin ran across the street to her house. The leaves crunched under his feet as he climbed her porch steps.
He paused for a moment, then knocked. The sound echoed, and Kevin felt nervous. Finally, the door creaked open.
Mrs. Kimbly stood there, frowning, her eyes squinting behind her glasses.
“What do you want, Kevin?” she asked in a low, sharp voice.
Kevin swallowed. “Hi, Mrs. Kimbly. I noticed your house isn’t decorated for Halloween, and I thought maybe you forgot. I could help you put some decorations up if you’d like.”
Mrs. Kimbly squinted even more. “I didn’t forget,” she snapped. “I don’t need decorations, and I don’t need help. Now, go away.” She started to close the door.
“I could do it for free!” Kevin quickly added. “You wouldn’t even have to do anything.”
Mrs. Kimbly scowled. “No!” she shouted and slammed the door.
Kevin couldn’t believe it. How could someone hate Halloween so much?
If her house stayed undecorated, other kids might prank her with toilet paper or worse. Kevin sighed and started walking away, but a plan formed in his mind.
At home, Kevin found his mom in the kitchen, cooking. The smell of soup filled the air, but Kevin could only think about Mrs. Kimbly’s undecorated house.
“Mom, something weird happened,” Kevin said, sitting at the table. His mom turned, wiping her hands on a towel.
“What is it?” she asked.
Kevin told her about Mrs. Kimbly’s house and how she had slammed the door when he offered to help.
But when he said Mrs. Kimbly’s name, his mom’s face softened.
“Maybe it’s best to leave her alone,” his mom said gently. “She might be going through something we don’t understand.”
Kevin frowned. “But, Mom, she’s not mad, she’s just sad. Halloween should be fun. She shouldn’t feel left out.”
His mom smiled but looked concerned. “You have a kind heart, Kevin. Just be careful. Sometimes people aren’t ready for help.”
Those words stuck with Kevin, but he couldn’t stop thinking about Mrs. Kimbly.
With determination, he gathered all the Halloween decorations he could find—lights, spiders, toys, and even his favorite pumpkin—and loaded them into a wagon.
He hurried back to Mrs. Kimbly’s house and began decorating. As he worked, the house slowly transformed, but just as he finished, the door creaked open.
Mrs. Kimbly stormed out, looking furious.
“I told you not to decorate my house!” she shouted.
Kevin froze, his heart racing. “I just wanted to help,” he whispered. “It’s Halloween…”
Before he could finish, Mrs. Kimbly grabbed the pumpkin he had carved and smashed it on the ground.
Kevin watched in shock as his pumpkin shattered into pieces. His heart sank.
“I’m sorry,” he whispered, then turned and ran home.
That evening, Kevin put on his vampire costume, but he couldn’t enjoy Halloween.
As he trick-or-treated with friends, his mind kept drifting back to Mrs. Kimbly’s dark house.
He worried the other kids might prank her, so Kevin decided to go back.
When he got to her house, he sat on her porch, handing out his own candy to the kids who came by.
“Mrs. Kimbly’s not home,” he told them, trying to keep her house safe.
After a while, as Kevin sat alone, the door behind him opened. Mrs. Kimbly stepped out, her face no longer angry.
“What are you doing here, Kevin?” she asked quietly.
“I didn’t want anyone to mess with your house,” Kevin said. “I just wanted to help.”
Mrs. Kimbly sighed and sat beside him. She was quiet for a moment, watching the kids on the street.
“I’m sorry for earlier,” she finally said. “I wasn’t mad at you. Halloween just reminds me of how alone I am.”
Kevin felt sad. “You don’t have to be alone,” he said. “You can still join in.”
Mrs. Kimbly smiled softly, her eyes teary. “Thank you for what you did today. And I’m sorry about your pumpkin.”
Kevin smiled. “It’s okay. I’ll bring another one, and we can carve it together.”
For the first time in years, Mrs. Kimbly felt the warmth of Halloween again, thanks to one kind boy.
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