Social Media’s Role in Redefining Beauty Standards
Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.
For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.
In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.
Plus Size Becomes the New Norm
As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.
A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.
“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”
Why Are American Women Getting Larger?
The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:
- Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
- Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
- Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.
Beyond Appearance: A Health Perspective
While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.
A New Era of Beauty
True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.
What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!
“She’s a real Thumbelina” – Meet the girl who’s only 99cm tall and defied all the odds

Kenadie Jourdin-Bromley, a Canadian child from Ontario, seemed ordinary at first glance.
She had high hopes for the future, loved sports and drawing, and went to school.
Nonetheless, one characteristic set Kenadie apart from her peers: her diminutive height of 99 centimeters.

Reports state that when Kenadie was born in February 2023, she weighed a mere 2.5 pounds. Her condition was quickly diagnosed by doctors as an uncommon form of cardiovascular disease, thought to affect only 100 people globally. The nurses dubbed her “Thumbelina,” quite fittingly.
Regretfully, Kenadie had slim chances of surviving.
According to reports, the girl’s condition can lead to complications like delayed mental development, respiratory issues, and digestive issues. Doctors at the hospital where the girl was born were concerned that she wouldn’t have much time to live due to her brain injuries.
Understandably, her parents were devastated. In order to give their little girl a name in case she passed away, they chose to christen her on the day of her birth.
“We thought we were going to take her home to die, because that’s what the doctors told us,” mom Brianne explained to Barcroft TV back in 2016.

Still, as the days went by, Kenadie steadfastly refused to give up. After she triumphed over all the challenges and hardships, her parents were able to dream again that she would survive. It was nothing less than a miracle for them.
Many years later, Kenadie still astounds everyone she encounters. She is only 99 centimeters tall, her arms and legs are still immature, and she struggles to learn new things, but she is a content young girl who enjoys life to the fullest.
Kenadie reportedly enjoys bowling and ice skating. Above all, she makes people happy that she meets.
“Kenadie makes me laugh. She’s very empathetic – if you hurt your finger she comes and gives you a hug. She’s got an infectious laugh that makes you want to laugh along with her,” Kenadie’s assistant Jessica Putnam mentioned to Barcroft TV in 2016.
Naturally, Kenadie and her family face many new challenges in their lives. Despite her loved ones’ best efforts to take each day as it comes, the young girl is continuously dealing with medical issues.

“My hope for Kenadie’s future– my biggest hope for her– is I want her to be happy. I want her to smile and be successful. If we can get through today, then we’ll see about tomorrow,” her mom said.
We are happy to share Kenadie’s inspiring story!
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