Military families face immense challenges each time a loved one is sent abroad. Saying farewell, maybe for the last time, is a painful reality for a lot of families.
The thought of possibly never seeing each other again is a frightening one. While on duty, military personnel have to make life-or-death decisions and keep track of the days until they can return home. Their families also have difficulties, managing day-to-day challenges without the support of a close one. Even with modern techniques like video calls, staying in contact while serving overseas may still be difficult.
This also happened to US Navy Lt. Michael Lemmons. While he was serving abroad, his wife gave birth to their son. Lemmons told this tale to the other twenty-seven crew members who had not witnessed the birth of their children. When they got back, they could not wait to greet their new family.
In a heartwarming video, Lemmons’s face smiles when he finds his wife waiting for him on the dock. He rushes to her side and finally gets to see his newborn child. She is hugging their adorable little child.
Overcome with emotion, Lemmons bursts out, “He’s perfect.” I am appreciative. He wanted to express his gratitude to his wife for supporting him during the difficult time of giving birth and for keeping the home well-run. He understands the challenges of being a single parent.
When his wife heard his heartfelt comments, she began to cry. She felt valued for everything she had accomplished, even while her spouse was serving the country. Her efforts were obviously significant, even though they weren’t as obvious.
Lemmons and his spouse cradled their infant in their embrace. Their family was complete now, and at last their relationship could heal. Knowing he wouldn’t have this much time to spend at home and that he would soon have to serve again, Lemmons relished spending time with his wife and new kid.
On YouTube, comments were encouraging regarding Lt. Lemmons’s touching reunion.
One reader said, “My husband was aboard the US Bataan when they were deployed for ten and a half months.” About 150 new fathers had been born to them by the time they got back home, and that figure did not include the Marines.
What do you think of the heartfelt reaction this Navy father had when he saw his newborn son?
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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