Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Farmer finds newborn calf freezing in the snow — and saves his life with a hot tub
Like us, a lot of animals are susceptible to the dangers of cold weather. People going above and above to keep them warm is always heartening, as they are vulnerable to conditions like hypothermia and frostbite.
Similar to the farmer who improvised and saved the life of a freezing young cow by using an incredibly inventive and unexpected approach.
Dean Gangwer raises cattle on his property in Rossville, Indiana. On a frigid morning in 2015, Dean discovered a startling new addition to his property.
That one of his cows had given birth in the middle of the night was unknown to him. Unfortunately, she gave birth to her calf on top of a snowdrift, and now it was freezing.
The calf was breathing furiously, and Dean was fighting to keep his eyes open. He raced the cow to his house in an attempt to save it.
He knew enough about cattle to figure out that the calf needed a hot bath. And Dean happened to have his perfect cow-sized bath, a hot tub, ready to go!
Strange as it may sound, the tactic worked quite well.
I got in fully clothed, held Leroy up to keep him from drowning, and we had a great hour-long bath, Dean stated WRTV. “I think the ending is going to be fantastic for him, and we both came out warm.”
After that soothing jacuzzi session, the farmer wrapped his calf in warm, cozy blankets.
Leroy is the name of the calf. The cow’s body temperature eventually regulated, and he was ready to return to the herd.
The farmer adds that although sharing his hot tub with the cows was a quick and considerate decision that helped save the little cow, it won’t happen frequently.
“Leroy’s hot-tubbing is over,” he announced. “It’s clear that his days in the hot tub are over, but he might still occasionally sunbathe in the grass going forward.”
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