Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
76-year-old Susan Sarandon criticized for her clothing – has the perfect response for haters
The actress has always been a proponent of body positivity and always likes to express herself with her fashion choices. She has quite an unapologetic personality and is vocal about the causes she supports.
It was during a red carpet event that the actress was wearing a white jacket with a black bra which raised some eyebrows. A journalist went as far as to say her outfit was “totally inappropriate.”
But instead of trying to defend herself with words, the actress decided to use a picture. She posted an old picture of herself in her underwear, proudly displaying her figure. After all, a picture is worth a thousand words, and Sarandon shut up anyone who was questioning what was ‘appropriate’ for her and what wasn’t.
he actress is not bothered about aging and focuses on what feels important to her. She said in an interview, “When your sense of time has an ending and isn’t finite, like how it feels when you’re young.” She added, “When you have an understanding that time is precious—you have a tendency not to waste energy on the small stuff and only to surround yourself with people who are vital, curious, brave, and adventurous.”
As for what she does to maintain her beauty, she simply said, “If you want to age gracefully, probably laugh a lot, and get the normal amount of exercise, and eat well and stay out of the sun would be the main things,” Sarandon stated. But the actress added, as is having an amazing makeup and hair team to help you keep looking good.
Susan Sarandon is surely one of a kind! The actress marches to the beat of her own drum and does not pay attention to anyone who has something negative to say about her. What do you think of her response to haters? Let us know in the comments.
Make sure to share this piece with your friends and family so that next time they face criticism, they can adopt a strategy similar to Susan!
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