Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Embracing Inclusivity in Collegiate Sports
In a recent interview with Sports Illustrated, collegiate swimmer Lia Thomas bravely expressed, “I am a woman, just like anybody else on the team.” While Lia’s gender identity may differ from her teammates, it is crucial to foster an atmosphere of inclusivity and respect within collegiate sports. Let’s explore this topic further and understand the importance of embracing diversity.
It’s understandable that some may question Lia’s gender identity due to biological differences. However, it’s vital to remember that everyone deserves to be treated with dignity and acceptance. Transgender individuals, like Lia, have faced long-standing challenges in society, and it is our duty to create an environment where they can compete and thrive without prejudice.
Lia’s courage in claiming her identity as a woman sheds light on the broader issue of entitlement that transgender individuals often encounter. While the transgender rights movement initially sought acceptance and equality, it is unfortunate that the discourse has shifted towards privilege and precedence. However, it is essential to separate these debates from the overarching goal of combating discrimination and ensuring civil rights for all individuals.
Transgender individuals, including Lia, should not face harassment or discrimination. At the same time, it is crucial to strike a balance that upholds social standards and respects scientific knowledge. We must honor the diversity of gender identities while maintaining the understanding of the biological expectations traditionally associated with female athletes.
As we navigate these discussions, it is essential to foster understanding and empathy. Disagreements should be handled with respect and open dialogue. Demonizing anyone who disagrees only hinders progress and creates division within society. Instead, we should strive for equality, inclusivity, and respect for every individual, regardless of their gender identity.
Let us work together to create a collegiate sports environment that celebrates diversity and provides equal opportunities for all athletes. By embracing inclusivity and challenging outdated norms, we can build a better, more accepting future.
Leave a Reply